I’ve worked in the advertising industry for over a decade. I’ve been an artist my entire life. I’m a New Yorker by birth, New Zealander by choice. I love ideas, and get the ultimate rush from bringing thoughts into reality.

Aotearoa New Zealand flag by Bruce Doscher

New Zealand Flag Redesign

New Zealand is seeking submissions for potentially changing it’s flag. This is my entry. This flag represents Aotearoa New Zealand, the land …

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Citizen App

Voter participation in New Zealand is on a steady decline, and the population is becoming disinterested and numb to the workings of …

Peroni helmet _054

Peroni helmets

Every year Peroni hosts a gathering of their brand ambassadors to thank them for their help throughout the year. This year the …

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Jaguar XF

This was a website I art directed and designed for Jaguar. They were promoting their XF range in New Zealand. We gave …

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Microsoft

Microsoft was running a contest aimed at IT professionals to reboot their server room. The idea was that with cloud hosting, server …

Vodafone Do Your Thing Better

Vodafone Do Your Thing Better

Vodafone was starting to struggle in New Zealand. They were losing the price war to upstart 2°, and Telecom beat them to …

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Karicare Made with Love

Karicare is a leading brand of infant and toddler formula in New Zealand. In 2013 there was a botulism scare in the …

DraftFCB Ad

DraftFCB Ad

In October 2012, the New Zealand Herald downsized from broadsheet to tabloid – the first time it’s changed in 150 years. To …