My name is Bruce Doscher, and I’ve been making these posters since 2010. By trade, I’m an Art Director/Creative Director. I’ve been designing ad campaigns for global brands for over a decade. A native of New York, I’ve spent most of my career there, but now live and work in Auckland, New Zealand.
On my own time, some of my interests include running, cycling, surfing, and triathlon. I’ve run 10 marathons, have done a few century rides, and have two Ironman triathlons under my belt. I find myself completely captivated by just about any endurance event (I dream of some day racing the Iditarod).
I’ve always loved old cycling and travel posters. I’m inspired by Art Deco poster art — the work of A.M. Cassandre and other artists of the 1920′s and 30′s. I especially like how relatively simple flat shapes can be still be powerfully emotive and have so much depth.
The night before the 2010 Tour de France started I had and idea: I’d combine two of my passions, design and cycling. I’d create a poster in tribute of each stage of the tour. This wasn’t the most thought out plan I’d ever had — less than two days in I began to realize the scale of the challenge I’d taken on. But like any other endurance event, you just keep going. If these guys can race hundreds of kilometers at top speed every day, I can turn out a poster a day.
I do absolutely love the challenge though. While I don’t have any official connection with the Tour, I now have a personal one. I look forward to sweating it out every July. I hope you enjoy the posters as much as I enjoy making them.