Hi, I'm Bruce Doscher. I'm a New Yorker by birth (and occasionally accent), but I now live and work in New Zealand. I’ve been making these Tour de France posters as a personal project since 2010. This project is the marriage of two great passions of mine — Art and Endurance.
I've worked internationally in the creative industry for over 15 years. I'm very grateful for this career. It allows me to continue to refine my craft, and gives me a place to exchange fresh ideas and techniques with very talented people. It also keeps my family from starving (which is nice).
I’ve always loved old cycling and travel posters. I’m especially inspired by the Art Deco period — the work of A.M. Cassandre, Tamara de Lempicka, and other artists of the 1920′s and 30′s. I'm drawn to the way relatively flat geometric shapes can be be powerfully emotive and still have so much depth.
My obsession with endurance started soon after I left school. I just decided one day to begin training for the New York City Marathon. I ran it. And then ran it again for another seven years. Along the way I became interested in cycling and triathlon. I did a few century rides, and then a couple of Ironman triathlons. It's the classic pattern of addiction really — keep upping the challenge to get the same reward.
In 2015 I reached a milestone when I rode the entire route of the Tour de France. Having watched the tour for so long, it was always a dream to ride it and experience it first hand — to see the small towns, smell the bakeries and patisseries, and feel how much pain was actually involved in crossing those mountains. It was an amazing, life-changing journey for me.
I believe that all of the things we take in (view, consume, experience, etc.) stay in our subconscious and then manifest themselves in what we create. I'm confident my experience of riding the tour will show up in my work, whether I like it or not.
So my dedication for art and endurance have come together in these posters. Each print was created on the day the race took place which adds an extra element of endurance to the mix*. Creating a poster a day for 21 days keeps my July's very busy.
I hope you enjoy the posters as much as I enjoy making them. And I hope to be making them for a very long time.*It should be noted that many of the 2015 posters were created after the race, as all my energy went into riding that year.