US Census

US Census 2010

The US Census campaign was a massive project. We had to reach every American, with the focus was hard-to-reach segments that historically didn’t return their Census. We used the metaphor Intersections of America to describe the Census, and around that created an engaging experience in which several Americans representing a wide range of people shared their views. We partnered with interactive shop, WeLikeSmall, to tackle this not so small task.

View the experience here
(Flash required)