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Art Direction, Page 2

Vodafone Do Your Thing Better

Vodafone Do Your Thing Better

Vodafone was starting to struggle in New Zealand. They were losing the price war to upstart 2°, and Telecom beat them to …

Karicare Made with Love

Karicare is a leading brand of infant and toddler formula in New Zealand. In 2013 there was a botulism scare in the …

DraftFCB Ad

DraftFCB Ad

In October 2012, the New Zealand Herald downsized from broadsheet to tabloid – the first time it’s changed in 150 years. To …

Score Surfing New Zealand - Bruce Doscher

Score Surfing

I designed/illustrated this series of posters for a premier surf travel company, Score Surfing. The art direction was inspired by classic Art …

The Things We Like - Bruce Doscher

The Things We Like

‘The Things We Like’, was a book designed for the Nourish Group — a group of restaurants headed up by celebrity chef …

VMob Screen - Bruce Doscher

Vmob

Vmob (short for Voucher Mob) is a New Zealand mobile app that uses a phones GPS location to provide  users with coupons …

Air New Zealand OneSmart Card

Air New Zealand OneSmart Card

In-flight entertainment ad done for Air New Zealand. Their One Smart card does many things, among them, it let’s members load foreign …

Whiteboard Explainer Videos

This style of explainer video got popular a while back, and is still relevant and popular today. They’re a great way to …

VnC Cocktails

VnC Cocktails

VnC Cocktails is an award winning Kiwi brand of Naturally flavoured drinks. Along with a complete overhaul of their brand guidelines, I …

Naturally Spirited Logo

Naturally Spirited

Naturally Spirited is the blog for the VnC Cocktails brand. It’s the place for latest events, seasonal fashions, news etc. VnC sponsors …