Voter participation in New Zealand is on a steady decline, and the population is becoming disinterested and numb to the workings of government.
With today’s available technology, and social connectedness, we knew we could do better. Our goal: create a daily referendum. One that was extremely efficient, free to the public, and dead simple to use.
This is not a tool for debate or commenting on the issues. Rather then posing open-ended questions, we wanted a very simple Yes or No response, the results of which could be displayed as beautiful info-graphics. These would be easily spread across all media channels, and used to influence government decision making.