Above The Influence is the teen anti-drug campaign in The States. For this campaign we targeted sites where teens would be downloading music, or watching movies/TV shows. As we know, lots of pop culture entertainment is loaded with drug and alcohol references. Our message was simple — even though you may be getting bombarded with negative influence, it is better to listen to yourself — listen to your heart. We commissioned popular artist Aaron Kraten to give the campaign a very cool, teen relevant look and feel.
Check out the campaign here