Orcon was launching a new product, the Genius. We orchestrated an extensive integrated campaign announcing the launch. I was responsible for the digital elements.
There was a lot to talk about — the smarts behind having your phone over the internet, the sleek design, and of course the low price. This was an extremely successful campaign, one might even say too successful — the demand for product was off the charts and they sold out. Every client I’ve ever worked for likes to have that problem.